eNewsletter — National Aeronautic Association

Electronic Newsletters Save $$$

We had been designing the bi-monthly NAA printed newsletter for many months. Due to cost constraints, a decision was made to convert the newsletter from print to digital.

Because of the demographic makeup of this association's membership, there was a concern members would be less likely to embrace a digital newsletter over a printed newsletter.

In an effort to minimize that issue, the header image, most fonts and all colors — used in the Constant Contact Template — were identical to those elements in the printed newsletter.

Despite the demographic concern, open rates for the digital newsletter continue to be well above industry averages.

Another benefit to digital newsletters over a printed publication is that the graphic designer can work with 72 dpi images which are so frequently provided. Printed publications require 300 dpi or better in quality.