Marketing Projects Case Study

 

 

Atlantic Intracoastal Waterway Association

Challenges: Produce the first Membership Marketing Kit for the recently formed nonprofit organization.

Additionally, design 65th anniversary logo for the Intracoastal Waterway, running 1,100 miles from Norfolk to Miami.

Thieme Creative Media reviewed a wide assortment of reference documents on the history and challenges facing this major waterway artery on our eastern seaboard.

We recommended how the Association's goals be articulated in eight separate handouts.

They included: Mission, History, Dredging Funding History, Who Needs to Join, Economic Impact of Waterway, Costs of Neglect and How the Waterway Helps our Environment.

We crafted all the copy for client review and approval. We also then recommended an overall design approach for the Kit's Handouts.