Working with Your Web Hosting Company (if you already have a website)
Download existing site
Assess WHC's technical resources
Assess WHC's web stats program
Establish Statistical Reference benchmark on current website traffic
Determine what images on current website can be used in site makeover
Assess Your Marketing Objectives
What are your business objectives?
What are we selling -- a product, a cause?
Who are your competitors?
What questions do you get from your customers?
Who are your audiences?
How much revenue/sales did your website generate last year?
How is the website to complement your collateral and other promotional activities?
Your Likes and Dislikes
List five sites you like; list the specific features you favor
List three sites you don't like; list the specific features you find objectionable
Finalization of Information Architecture
Create penciled sketches showing organization and function
Define major departments of information
Define departmental sub-sections of information
Conduct face-to-face meetings on overall site map
Develop "top 10" priority keyword/phrases
What forms are needed
Define how consumer can interact with your business via your website
What sections of the site will need updating
Creation of All Design Elements/Templates/Navigational Buttons/Icons
Create an HTML representation of previously approved penciled sketch
Design unique icons and navigational bars
Shows precise layout schema and how many templates
Shows colors and overall thematic look of proposed site
Show how colors display on computer monitor
Work with existing corporate logo
Search Engine Benchmark Report on Keywords
Run benchmark report to see how existing website ranks on top five search engines
Building Website in Dreamweaver/Fireworks
Build Home page, using approved template
Build agreed upon interior pages, using approved templates
Prepare all supporting imagery to be used throughout site on interior pages
Provide creative copywriting where required
Scan required documents/images
Prep and optimize all photographic imagery for crisp online presentation
Test Website with WHC
Launch hidden website on WHC for testing purposes
Ensure all forms and interactivity is working properly
Verify quick downloading times
Launch New Website
Search Engine Registration
Select top five pages to register with major search engines
Prepare metatag structure, if needed
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