Talk with the Experts
A Few of Our Questions
Thoughtful, Probing
- Do you have a formal positioning statement?
- What business are you in?
- Describe your products.
- What people do you serve?
- Against whom do you compete?
- What are their major strengths/weaknesses?
- What’s different about your business?
- What makes your company unique among your competitors?
- List your major products and/or services that you are selling.



